To everyone in Japan

In 2009, the world's first barista standard reusable cup KeepCup was born after feeling a sense of crisis about the amount of disposable cups that were once thrown away at a cafe in Melbourne run by Founder & CEO Abigail Forsythe and his brother Jamie. Did.

By continuing to use KeepCup in 65k countries around the world, we are now able to reduce the use of millions of disposable plastics every day.

In areas where KeepCup is pervasive, you can see the sight of going to a cafe with your favorite KeepCup.

School, office, working from home, meeting friends at a cafe, driving a car, etc. With a chic KeepCup, a colorful KeepCup, and a KeepCup of your favorite color, it looks like you're excited. In 2020, KeepCup will finally be released in Japan in earnest, and I hope that the movement to promote reuse will spread to individuals, groups, communities, and society.

Changes in your awareness of reuse and behavior changes will lead to that. Let's start #ReuseRevolution together!

For our beautiful earth.